App concept and creation for Pall Mall

 Pall Mall lights up moments of real happiness. To connect those moments and give them greater longevity, I created – and helped develop – the concept for an app that would gamify the pursuit of modern life’s real currency – likes and shares. Smokers would sync their favourite social platforms to the app and be rewarded with discounts not just for their loyalty to the brand – but for doing all the everyday things that make them happy.

 The Enjoy app measured their levels of participation in three key areas to determine how much of life’s real currency they ‘banked’ each day. Real life experiences, measured through check-ins to different venues.
Social media interactions, measured through likes and shares through their social platforms.
And finally, motion, measured via their smartphone’s accelerometer.

 
 
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