An on-pack promotion
that kept it local
We created the Local Treasures microsite to deliver an on-pack promotion,
provide users with information about Müller’s Summer Roadshow activity and reinforce
their ‘we love local’ brand ethos. Combining social media with Google mapping technology,
the site gave visitors the chance to enter a prize draw using their unique code and then populate
a Google map of the UK with their own ‘local treasures’, for other users to discover and enjoy.
With a dwell time of +200% the FMCG average and over 500 local recommendations added,
Local Treasures delivered strong competition entry: with well over 100k entries.
How yoghurt is made
Again, to reinforce Müller’s ‘we love local’ positioning, we created this piece of interactive content. A little bit of fun to educate consumers about how the (local) milk goes direct from from Shropshire farms to yoghurt pots – in under 24 hours.