Putting the fizz
into an award-winning
loyalty programme…
Coke Zone: a digital loyalty platform where Coke drinkers entered points collected
from cans and bottles to claim rewards and win prizes. As well as helping to create seasonal
and themed campaigns to live on-site, I was also responsible for writing rewards copy
that would entice 16-24 year olds to collect and spend their points.
Coke Zone scooped two ISP Gold awards: Best Digital Promotion
and Best Long-Term Relationship Marketing programme.
…and the word out
on the street.
Remember Street Striker? The hit Sky1 show that followed Wayne Rooney deep into the urban jungle, in search of the nation’s most skilful street footballer. We created a digital hub within Coke Zone for sponsors Coke Zero, featuring interactive content, competitions, interviews and highlights from the show.
