A double-shot of award-winning interactive digital.

A digital campaign created to help Lurpak extend their above-the-line ‘Saturday is Breakfast Day’ proposition beyond the weekend. Rich media banners, plus tools and recipes inspired time-starved weekday breakfasters to create an interactive experience worth getting out of bed for, seven days a week.

The work won two DMA awards, for ‘Best Copy’ and ‘Best Art Direction’.