Herd ‘em up
to earn the rewards

An on-pack promotion that really brought Anchor’s free-range positioning to life in the digital space. Butter-lovers up and down the land were encouraged to ‘round up’ Anchor’s free-roaming cows
by entering codes from special packs, growing (and even naming) their own online herd,
before redeeming their cows for outdoor-themed goodies.

Over 205,000 codes were entered, and more than 3,500 rewards and prizes were claimed.