Kindred spirits.

Barreled & Boxed (note American spelling) is an exciting new D2C offering from
the James B. Beam Distilling Co. It delivers their most legendary small-batch bourbons
direct from their Kentucky Distillery to homes across the USA.

As well as naming the concept, I also provided the packaging copy and tasting notes,
to enrich the ‘unboxing’ experience and bring the recipient closer to some
of the Beam family’s most legendary characters.

Outer messaging

Outer messaging

Inner messaging

Inner messaging

Accompanying letter

Accompanying letter

The full package

The full package

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