Ugly drinkers wanted

When it comes to the truth, Ugly don’t sugarcoat it. They’re just flavoured, fizzy water.
No sugar, no sweeteners, no saccharine lifestyles. So when they wanted to expand into cola,
flavoured soda, still water and CBD, they were after some no-nonsense naming ideas
and outdoor ads to spread the word. The executions we created really captured
the punchy, outspoken attitude of this quirky challenger brand (with a sly dig
at Coca-Cola’s ‘Taste the feeling’ campaign line into the bargain).