Here’s to the reinvention
of a British brewing icon

Greene King has been at the heart of British culture and communities for over two centuries.
So, we thought, why not leverage all that history, tradition and brewing expertise with
a new range of characterful – and colourful – beers, each with a unique story to tell?

With space at a premium, both the naming and copywriting cleverly delivered not just witty,
humorous and intriguing insights into the myths and legends behind the beers, but offered
subtle clues to their different characters, strengths and flavour profiles too.

So far, the work has won Gold at the 2022 FAB Awards, Silver
at the Creative Circle awards for ‘Best New Branding’, and a
Bronze Pentaward in the ‘Beverages’ category.