His master’s (brand) voice?

Occasionally, clients are going to pin you down and force you to explain exactly why all those bon mots and snappy headlines are working so well for them.

That means giving up a few trade secrets, to help them define exactly what it is that makes their brand sound so, well, on-brand. Sometimes, you’ll even get to put yourself out of a job, with brand voice guidelines that help
*other people* do the writing instead.

With that in mind, here’s a few I made earlier, including the ‘rules of the house’ for Harvey Nichols’ award-winning ‘Pleasurama’ packaging and instore concept, along with Signature whisky, Dr. Oetker, and Enfamil.