An on-pack shopper promotion
with genuine socks appeal

 Taking inspiration from Benjamin Franklin, who observed that, “in this world nothing can be said
to be certain, except that a man will receive beer and socks for Christmas”, we delivered a limited edition,
on-pack promotion that helped drive visibility in store and made for an easy under-the-tree gift idea.
Each pack came with a chic festive gift; bespoke branded socks in two stylish designs.
A special 660ml bottle was also available, beautifully wrapped in a branded scarf.

 The work was shortlisted for the 2018 IPM Awards.