Kicking off a new global identity for the Football Association of Wales

A stirring, emotive video script to accompany the launch of a new global identity for the Football Association of Wales. One that would inspire players and supporters at every tier of the Welsh football pyramid. Capturing the famous Welsh spirit, it celebrates the country, the players, the unsung heroes and the keepers of the flame – the fans.

Featuring a voiceover by musician, BBC 6 Music DJ
and Welsh national treasure, Cerys Matthews.